Favoritism is an unspoken taboo. Most people have favorites—among family members, colleagues, or friends—but admit it only in whispers. Yet when it comes to things, we declare our loyalties proudly. Oprah Winfrey’s annual list of “Favorite Things” comes to mind, and on this Super Bowl Sunday, loyal fans of the New England Patriots and Seattle Seahawks are cheering with unrelenting passion.
Still, favoritism can divide. It damages relationships and undermines trust within families, teams, and organizations. People may pretend not to have favorites, but their preferences often reveal themselves in subtle ways. What frustrates others most is when favoritism turns into bias—when it unfairly tilts opportunities or outcomes, eroding fairness and collapsing trust.
I have two favorite colors that naturally surface in my work: blue and pink. Blue holds the top spot in my heart, with pink coming in close behind. My affinity for blue feels ingrained—woven into my subconscious—quietly guiding both conscious and unconscious choices.
When it comes to color, having favorites is harmless. Preferences like these are respected as personal choices. But favoritism in larger contexts carries a stigma. It corrodes the integrity of systems built to minimize bias. Disregarding those systems—whether in leadership, hiring, or decision-making—inevitably leads to failure.
Favoritism also has systemic consequences. Homogeneous organizations underperform compared to diverse ones. Within families, bias can breed rivalry and resentment. In any setting, favoritism undermines trust—and trust is the cornerstone of a healthy society.
My favorite colors won’t destabilize the world, but they might not resonate with those who prefer other shades. Ethically, I try to recognize when my own bias clouds my judgment and step aside when fairness demands it. Acknowledging one’s bias is not weakness—it’s wisdom.
I remain lovingly biased toward blue but continue to find beauty in every color. My hope is for a world more intentional about understanding and celebrating the diversity that surrounds us.
Collage by Heather Polk, “What is Taboo? 2.8.2026”, 2026, torn magazine pages on watercolor paper, 8 in x 8 in